After 10 years in financial services, in 2004, Ben took his experience as Senior Director of Database Marketing at Barclaycard US to pioneer the use of individual-level data in politics. In 2008, he served in the Obama war room on Election Day, using early results to inform the allocation of get-out-the-vote resources. Today, as Principal of the Yuhas Group, Ben helps a variety of commercial and non-profit clients use data to make better decisions by providing data analytics, segmentation and predictive modeling. . Dr. Yuhas lives in Baltimore with his wife and two sons and serves as president of the board for The Ingenuity Project, a private-public partnership in Baltimore’s public schools whose mission is to identify and prepare a diverse generation of STEM leaders.